Typography based designs
With all the new fonts available to designers, logos based on typography will continue to be prominent in 2015. The design trend points towards simplicity and modernism. Designs based on neat looking texts with a twist are visually appealing while having the clearness / readability that is essential in any good logo.
Here are some good examples;
Symbolism
Logo symbolism is the design style of showing a symbol of either the name or the nature of the business on the logo. It can be considered as one of the timeless styles in logo designing. A logo that can visually represent the nature of the business will make it recognizable and add marketability to your brand.
Here are some good examples;
Hand drawn and Custom Lettering
Even with all the fonts available, a logo that is hand drawn features uniqueness and exclusivity. Although not fitted for everyone, hand drawn concepts express an individual quality that represents your company. It gives a feeling of innovation and being open to new ideas.
Here are some good examples;
Negative Space
Negative space to put simply is the space surrounding an object in an image. When cleverly used by designers, they can make a dual imagery and embed multiple symbolism in to their designs. It easily catches attention and make people look at your logo.
Here are some good examples;
Choosing a logo for your business is a delicate process. A logo will represent your business to the world and will affect the identity of your brand. How you choose your logo is up to you and will depend on what you want. We hope these can help you in making your decision. We believe that a great logo is timeless and can survive the shifts in trends and needs.
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