1.) Does it represent your business well?
A logo that will symbolize your business is often the best choice for any company. A logo that identifies your business will give you more recall to clients and more marketability.
2.) Simplicity
A logo that is not overdrawn but is unique will be recognizable and versatile. A good logo is not complex but simple, yet it will represent the business well and be memorable.
3.) Recognition / Memorable.
The most important thing in the logo is that people recognize and remember it. Similar to a recognizable face, a memorable logo will give the feel of familiarity and continuity to clients. Brand recognition is invaluable to business and a memorable logo can give just that.
4.) Will the designer provide you with a Vector format of the logo?
Vectors are resizable and will allow your logo to be printed in any size. One good thing to check is if the design will look good on it's smallest form or if it is as large as a billboard.
by:masterofvectors
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