7 Ways to improve the website traffic of your business in 2015

As 2015 approaches, it is the perfect time to look back on things we did this year and to come up with a sound plan for the year ahead. The web traffic game is forever changing and now is a critical time for SEO strategy.

Here are seven ways to improve the website traffic of your business in 2015;

1. Self Evaluate

  What are your business goals for the next year? What new products are you going to launch? How is the market changing? What are your competitors doing? Look carefully at the direction you want to go with your business for the next year before you plan your SEO strategy. Knowing your limitations and goals will greatly help with your SEO plan.

2. Be more aggressive on social media.

   Sites like twitter, facebook, pinterest, and instagram, will drive

more traffic to your website if you increase your activities and promotions on them. Promo contests like those that give a small price or discount to users who can share a product / promo link to the most number of people, are very effective in getting your business recognized on the web. People spend a lot of time online on social sites as these and it still remains as a great avenue to drive traffic to your business.

3. Pay more attention to Mobile.

I can't stress enough how responsiveness and mobile focus will greatly impact your business website for years to come. You've heard this a lot of times, but it is a sure thing that mobile tech is where everything is headed. Having a site that is more focused on mobile will allow the increasing number of mobile internet users to have a better experience with your website.

4.  One page scroll website design.

    A move to a one page scroll design will be an excellent choice for better visitor experience. With the emergence of touch technology, more and more people are scrolling down and clicking is not as used as before. People want an easier experience when viewing websites. If they find a competitor's website that is a lot easier to use, they will likely shift to that website in order to have a faster and easier time doing their business. It is increasing in popularity and users are being more and more familiar with this type of web design.

5.  Use Analytics more extensively.

  
   If you can use analytics or whatever similar service you are using to have more information on what pages or elements in your site attract visitors most, you can adjust your content to suit the demand of your customers. It will also allow you to add to those things that are working for you and to improve on things that are not up to par. The more you know about what your users like, the better is the plan you can make to improve your website. 

 

6. Use better quality images.

   People are more attracted to good visuals than plain text. Images that captures the interest of customers will help keep their attention and make them stay. Images that are correctly formatted, sized, compressed, and optimized render more efficiently. Good photos are essential for online businesses.  Product photos that are fresh and new will drive in more traffic and sales.  

7. Good Web Hosting

  Website Uptime is a very important factor in your online business. No use having a really good web design if your website is not online or down most of the time. It will frustrate your clients and will probably drive them away. Securing a reliable and excellent web hosting provider will be key in making sure that your site is up and running. If you think your web host provider is doing a good job, it doesn't hurt to double check and make sure that everything is set as you need them to be. A web host provider with great customer support will also make it easier for you to get things fixed in case a problem arises.

by:masterofvectors
yourwebdesignjobs.blogspot.com


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